Situation: Jack and Jill of America, a leading organization focusing on the access of social and cultural opportunities for African American families, faced financial insecurity due to the cancellation of their in person national conference. (*as a result of COVID-19.) Jack and Jill of America secures sponsorship with American Family to host a virtual conference.
Assignment: Manage the American Family Insurance partnership activation for the Jack and Jill of America, first annual virtual conference.
Recommendation: Utilize key American Family Insurance assets, commercials and information to participate in the virtual conference as the presenting sponsor
Results: First virtual conference became the highest attended (3,000 people) and sold out in 48 hours. This two-year partnership provided an immersive and engaging experience for attendees and brand exposure for AFI.