OUR WORK SPEAKS FOR ITSELF.

Situation: Jack and Jill of America, a leading organization focusing on the access of social and cultural opportunities for African American families, faced financial insecurity due to the cancellation of their in person national conference. (*as a result of COVID-19.) Jack and Jill of America secures sponsorship with American Family to host a virtual conference.

 

Assignment: Manage the American Family Insurance partnership activation for the Jack and Jill of America, first annual virtual conference.

 

Recommendation: Utilize key American Family Insurance assets, commercials and information to participate in the virtual conference as the presenting sponsor

 

Results: First virtual conference became the highest attended (3,000 people) and sold out in 48 hours. This two-year partnership provided an immersive and engaging experience for attendees and brand exposure for AFI.

Situation: Nationwide witnessed an increase in the multicultural market but realized the makeup of its agent base did not always connect with the growing audience

 

Assignment: Develop, create and implement a multicultural marketing engagement strategy to identify and recruit diverse agents to support the growing multicultural audience and customers

 

Recommendation: Cultivate unique engagement and branding experiences with nationally renowned and professional African-American organizations (i.e. National Urban League) to source diverse talent and highlight career opportunities with Nationwide insurance

 

Results: Increased African-American applicant pool for agents by 50 % in six weeks

Situation: Each year the NCAA hosts the Final Four in a city to an upscale VIP audience. However rarely does the local community get to participate & feel the VIP excitement and experience

 

Assignment: Create a VIP experience for the local community that aligns with the NCAA Final Four Championships events and strategy

 

Recommendation: Created the “Celebration of Champions” event, honoring former NCAA African-American and Hispanic Champions and local community leaders & officials

 

Results:

(1) Increased awareness of NCAA footprint in the local community and surrounding areas, specifically within the African-American and Hispanic communities.

(2) Significant increase in community engagement and attendance, resulting in a 5-year successful campaign featuring NCAA champion coaches, and teams in multiple cities and honoring local community heroes

LET’S TALK ABOUT WORKING TOGETHER